How Has Teaching Evolved Over Time: A Brief History of Education in India
India has a rich history of education right from the Vedas until the present. How do you think teaching has changed over this time stretch?
Author: Mahtab Alam
Binod, Rashi, and Zomato! Moment Marketing In the Age of Internet Sensations
For some weeks, Binod had taken the internet by storm. It seemed Binod knew no limits but only until the real queen arrived with her empty cooker. The latest viral obsession with Rashi Ben and her cooker too shall fade into oblivion, soon. But, there is no end to viral,
Clothing Brand Or Meme Page? A Case Study of Bewakoof Digital Marketing
Digital Marketing Case Study: Bewakoof has a better social media engagement rate and quality than any other e-commerce out there.
Loved Peanut Butter, Built an Empire: Story of Wild Friends
So, the story goes as once upon a time two roommates ran out of their stock of peanut butter. It was raining and so the duo decided to make butter on their own. That day, Wild Friends was born.
Campaign for Real Beauty: Lessons from Dove’s Award-Winning Ad Campaign
Dove's Campaign for Real Beauty was quasi-social in nature. It allowed them to sell values and thereby helped them increase sales.
A Man Can Be Destroyed But Not Defeated
The author uses the Old Man's sea journey as a metaphor for our own life journeys in this world. And, the old man would not accept defeat.
On Maximizing Utility: An Introduction to Behavioral Economics
The usual textbook economics involves a lot of mathematics and graphs concerned with maximizing a consumer’s expected utility. If you have ever come across them, you have also probably wondered about the irrationality of the rational choice theory. No consumer has ever
English is Stupid & That’s Ok | Word by Word: The Secret Life of Dictionaries
The rule is simple. It’s (with an apostrophe) is a contraction for ‘it is’ or ‘it has’. The one without an apostrophe (its) signals possession. But how did we arrive at this rule? Who makes them anyway? Kory Stamper's Word by Word: The Secret Life of Dictionaries is a
NEP 2020 & Changes to Your Right to Education
A couple of days ago, the central cabinet approved the National Education Policy 2020. Section 8.8 in Part I of the NEP 2020 seeks a revision of the RTE Act, 2009 to make room for some of its provisions. In this blog, we will first take a look at the RTE Act, 2009 and
How Insurance Works? Plus What is Risk Pooling?
How Insurance Works. People are exposed to common risks and Risk Pooling helps us share the cost to our exposure to these risks.